Based in Cape Town, South Africa, we specialise in streamlining workflows, enhancing financial insights, and building resilient brands. Our goal? To help businesses operate smarter, scale faster, and lead their industries.
Donovan-Marc Müller-Rust brings over a decade of distinguished experience within the credit and fintech sectors, specializing in strategic business development, operational excellence, and effective people management. His expertise lies in empowering businesses through the delivery of comprehensive operational, digital, and financial solutions designed to enhance productivity, profitability, and long-term resilience.
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Donovan served as Vice President Africa at a prominent Agri-Fintech company focused on fostering financial inclusion across East Africa by connecting agricultural businesses with vital digital financial solutions. In this role, he successfully built and led high-performing teams across multiple African countries, developed and implemented strategic operational frameworks, and spearheaded go-to-market strategies and expansion initiatives.
Donovan’s extensive background also includes significant management roles within leading credit bureaus. Notably, he served as Business Development Manager for New Markets in Africa and held Country Manager positions across Botswana, Namibia, and Lesotho, demonstrating a proven track record of driving growth and operational efficiency in diverse market environments.
Marnus de Jager is the technical visionary driving Novacode’s innovative approach to financial solutions, notably pioneering the concept of zero-interest lending within the South African market. His extensive experience as a Sales Manager at Experian, where he focused on serving the SME sector, provided him with critical insights into the limitations of traditional credit providers, directly informing the development of Getstarted SA’s unique lending platform.
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Marnus possesses a comprehensive understanding of digital customer experience, demonstrated by his expertise in designing and optimizing customer journey websites. He has consistently delivered innovation in key business areas, including marketing, collections, and client retention. Leveraging his academic background in eco-statistics and biochemistry, he has applied sophisticated analytical methodologies to the development of NovaCode’s Risk Management department. Employing concepts such as entropy and variable hybridization, he engineered a proprietary predictive algorithm that forms the foundation of the company’s risk engagement model.
Marnus is deeply engaged in the creation of advanced automation solutions and the constant exploration of innovative business process optimization.
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